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New website of Primus from Schincariol,
the second largest brewing group in Brazil.
The website was created to advertise Primus Beer and emphasize the quality of its special ingredients comes from Hallertau, a small german village. On this website, users are
encouraged to walk through the 3D village and have a conversation with the barman, that will test their knowledge about the ingredients of the beer.

CREATIVE DIRECTION:
Jaques Lewkowicz, Marco Versolato, André
Laurentino and Miguel Genovese.

ART DIRECTION/DESIGN/
VIDEO CO-DIRECTION:
Roger Macedo

COMISSIONED BY:
Lew'Lara

Click here to visit the website.

 

 
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Website created to advertise JoPatú's creations, unique flower bouquets that are both exquisite decorating ideas and impressive gifts for remarkable occasions. On this full Flash website, visitors can flip through page after page exploring its rich and compeling content.

CREATIVE DIRECTION:
Michel Lent

ART DIRECTION/DESIGN:
Roger Macedo

COMISSIONED BY:
10'Minutos

Click here to visit the website.

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Portfolio JoPatu   DESCRIPTION
"Eu sou Real" website.

CREATIVE DIRECTION:
Jaques Lewkowicz and André Laurentino

ART DIRECTION/DESIGN:
Roger Macedo

COMISSIONED BY:
Lew'Lara
Botton Bar

 

 



 
Portfolio JoPatu   DESCRIPTION
Skinka is the new soft drink from Schincariol, the second largest brewing group in Brazil.
The website was created to launch and advertise four new flavors of Skinka.
On the website, users are invited to mix ten different fruits to find out the right combination of Skinka: Red Fruits, Green Fruits, Purple Fruits and Citric Fruits.

CREATIVE DIRECTION:
André Laurentino, Marco Versolato

ART DIRECTION/DESIGN:
Roger Macedo

COMISSIONED BY:
Lew'Lara
Botton Bar








 
Portfolio JoPatu   DESCRIPTION
Pitch for Electrolux.

CREATIVE DIRECTION:
André Laurentino, Marco Versolato

ART DIRECTION:
Roger Macedo , Renata Decoussau

COMISSIONED BY:
Lew'Lara
Botton Bar








 
Portfolio JoPatu   DESCRIPTION
Pitch for SKY + DirecTV.

CREATIVE DIRECTION:
André Laurentino, Marco Versolato,
Miguel Genovese.

ART DIRECTION/DESIGN:
Roger Macedo.

COMISSIONED BY:
Lew'Lara
Botton Bar





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Online advertising campaign.

CREATIVE DIRECTION:
Michel Lent

ART DIRECTION:
Roger Macedo

COMISSIONED BY:
10'Minutos

Outlimit banner

SuperBanner

 
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Portfolio JoPatu   DESCRIPTION
Topper Heading Championship minisite.

CREATIVE DIRECTION:
Jaques Lewkowicz, Marco Versolato, André
Laurentino and Miguel Genovese.

ART DIRECTION/DESIGN:
Roger Macedo

COMISSIONED BY:
Lew'Lara

 
Botton Bar




 
Portfolio JoPatu   DESCRIPTION
Vignette for Euro RSCG 4D portfolio.

CREATIVE DIRECTION:
Alon Sochaczewski, Touché Paiva.

ART DIRECTION:
Roger Macedo

MOTION DESIGN:
Roger Macedo

COMISSIONED BY:
Euro RSCG 4D

Click to see the video.

 
Botton Bar






 
Portfolio JoPatu
   DESCRIPTION
Proposal for TIM website.

CREATIVE DIRECTION:
Alon Sochaczewski, Touché Paiva.

ART DIRECTION/DESIGN:
Roger Macedo

COMISSIONED BY:
Euro RSCG 4D

Botton Bar






 
Portfolio JoPatu   DESCRIPTION
Nokia Trends Website proposal- 2006

CREATIVE DIRECTION:
Alon Sochaczewski, Touché Paiva

ART DIRECTION/DESIGN:
Roger Macedo

COMISSIONED BY:
Euro RSCG 4D

 
Botton Bar





 
Portfolio JoPatu   DESCRIPTION
Nokia Trends Website - 2005

CREATIVE DIRECTION:
Alon Sochaczewski, Touché Paiva

CREATIVE TEAM:
Roger Macedo, Valter Klug, Rodrigo Buim, Nelson Botega.

VIDEO DIRECTION AND
MOTION GRAPHICS:
Roger Macedo

COMISSIONED BY:
Euro RSCG 4D

AWARDS:
Gramado Festival (Bronze - 2005)
Abanet 2005 Awards
CCSP (Merit - 2004)

BOOK PUBLICATION:
Advertising Now Online

 
Botton Bar






 
Portfolio JoPatu   DESCRIPTION
This website was part of an advertising campaign to launch Big Tasty, the new sandwich from McDonald's.

CREATIVE DIRECTION:
Roger Macedo

ART DIRECTION:
Roger Macedo / Cesar Marchetti

COMISSIONED BY:
Taterka / CollectiveOne

AWARDS:
Abanet 2005 Awards - Silver

Botton Bar





 
Portfolio JoPatu   SYNOPSIS:
Feel inside the movie...

CREATIVE DIRECTION:
Alon Sochaczewski, Touché Paiva

CONCEPT/IDEA:
Rogermac

ART DIRECTION/DESIGN:
Valter Klug

COMISSIONED BY:
Euro RSCG 4D

Click here to see the ad.

Click here to see the demo.

Botton Bar





 
Portfolio JoPatu   DESCRIPTION
Claro Classificados website.

ART DIRECTION/DESIGN:
Roger Macedo

Botton Bar





 
Portfolio JoPatu   DESCRIPTION
TIM + Warner minisite (Value Added Services)

CREATIVE DIRECTION:
Alon Sochaczewski, Touché Paiva

ART DIRECTION/DESIGN:
Roger Macedo

COMISSIONED BY:
Euro RSCG 4D

 
Botton Bar





 
Portfolio JoPatu   DESCRIPTION
3D illustration - 3DMAX - scanline render
Botton Bar